A greatly anticipated development of the integration of GPS receivers into steadily more powerful mobile handsets has been the proliferation of Location Based Services (LBS). LBS software can deliver services such restaurant or movie listings based on your current location. Your location can be determined using an integrated GPS receiver or triangulation from cell phone towers.

Xtify has developed a location software platform to act as a base for software developers to utilize for LBS. It obviates the need to include location acquisition software as part of their own software removing a technology hurdle which has hampered the further spread of LBS within the cellphone market. The software works worldwide on most BlackBerry, Android, Windows and Symbian devices.

Another significant advantage of having a single location software platform is that it allows simpler location privacy control. You can grant permission for websites to access your position from a single interface.

We have yet to see the full potential of LBS applied to business or utilized by society in general. Software like this from Xifty and hardware like the CSR9000 are some of the technology solutions that will boost LBS software development and its propagation to a far greater percentage of mobile handsets.

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